Este projeto teve como objetivo inicial elaborar uma nova identidade visual para o evento Rock in Rio.  O redesign da marca consiste na escolha de um logotipo que represente espontaneidade e o lado artístico dos eventos genuinamente do rock. Corresponde a um lettering que remete propositalmente à gestualidade da mão e o autografar de um artista.

This project had as first goal the design of a new visual identity of Rock in Rio music festival. This redesign is the adoption of a logotype that represents the artistic side and spontaneity of real rock events. Corresponds to a lettering that reminds porposefully to hand gestures and an the signing of an artist.

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